The Method: Overview

“The Method” has six full steps. Though the Focus Group is the “star of the show,” the other steps are designed to maximize its impact. The initial steps frame the issues for the Focus Group, while the later steps (post-Focus Group) implement and integrate the results of the Focus Group into a cohesive trial plan. When implemented as a whole, The Method vests the trial attorney with unprecedented preparation and confidence that the winning strategy is at hand. No more secondhand guesswork and “what if’s.”

NEXT — 1. Initial Review: First Consultation